Things are looking good

Loot.com Property Channel

Unique Users 75,239

Repeat Unique Users 39,209

Page Impressions 1,212,339

Pages per Visitor 8.50

Searches 37,108

Source: intelli-tracker.com May 2007

Livesimply.co.uk Property channel

Unique Users 35,502

Repeat Unique Users 26,882

Page Impressions 292,305

Pages per Visitor 9.01

Searches Information Not Currently Available

Source: Google Analytics September 2007

Jargon buster

Unique users- Number of different individuals who visit

a site within a specific time period.

Page impressions- The number of times a Web page is delivered and seen by a user.

Pages per visitor - The average number of web pages viewed by a unique user.

These figures are steps in the right direction. In some figures we are nearly half as popular as the loot.com property channel however our figures are based in September and loots figures are based in may so there are some flaws in comparison. Live simply seems to have a higher proportion of repeat unique visitors which suggests a more loyal user base. Loot.com figures suggest they get a lot of page impressions. However if you multiply the number of unique users by the number of pages per visitor you only get 639, 531 as opposed to the the quoted 1,212,339 . For Live Simply if you repeat the same calculation you get 319873 compared to our quoted 292,305 is someone fiddling the figures or am I missing something?